Estimated Fees

Service Description	Estimated Investment
Brochure	$750-$1,500/page
Newsletter	$600-$1,500/page
Article or Advertorial	$1-$1.50/word
Press Release (1-2 pages)	$500-$1,000
Email, short copy	$250-$2,000
Email, long copy	$750-$3,500
Email Autoresponders (Series)	$150-$1,000/email
Blog Post (depending on length)	$100-$800/post
Copy critique	$400-$1,200
Case Study	$1,200-$2,000
White Paper	$2,000-$7,500

Note: The services above are what I do most often. Other services that you may need not on the above list can be negotiated as needed.

Project Methodology

Contact and Communication Policy

As we work together on your project, it is essential that we have fast, reliable and easy communication.

My days and hours of availability depend upon the means of communication that you use:

• Telephone: (971) 508-5400. I can be reached Monday through Friday, 8 AM through 5 PM Pacific.
• Email: al@alexanderlake.com. For routine communications, this is the preferred way to reach me at any time.
• Text: Text messages may be sent to the same telephone number above, at any time.

Initial Questionnaire and Discussion

To get started on our potential project, I will send you an exploratory questionnaire. This will help us to clearly define the scope of the project and to ensure that you receive the best results.

I will send you the questionnaire as an attachment to an email in MS Word format. Please return it to me as quickly as possible (for most clients that is between one and three business days). After I receive the exploratory questionnaire, I will review and study your input and conduct any other applicable initial research as needed. From there, I will outline a brief project roadmap. The purpose of this document will be to confirm that I fully understand the project. It will also be the basis for our first telephone discussion.

From 3 to 10 days after I receive the exploratory questionnaire from you, we will need to schedule our first telephone discussion, or launch call. I anticipate that this will take approximately 20 minutes, during which we will discuss the project roadmap. I will also take into account any additional directions that you may have on the project.

Investment and Getting Started

Following the launch call, I will prepare and send to you in agreement which will contain the specifics of exactly what I will deliver including project deadlines. It will also set forth your investment for the project in terms of payment (note: I require 50% of the project total to begin work. Payment terms can be discussed; my preference is by bank wire).

Research

My research process begins with a complete review of your website and any other materials that you send to me. From there, I will research the market, including your competitors.

As needed, I will reach out to you for additional details, product samples and other resources. In some cases, I will ask to communicate with your customer service team, past clients or customers, and different department heads.

You can be confident that I will quickly and effectively understand your product or service, your voice, and your customer’s core emotional purchase drivers.

Collaboration

As we proceed with this project, ongoing communication is critical. Some clients are very busy and prefer to hand off the project to me and review the first draft, with little communication between. Others like a more “hands-on” approach and want to be involved in just about every step along the way.

I will need to know from you how often you would like to communicate and the best way to reach you. I will also need you to assign me a single point of contact on your team. I will communicate directly with this individual, and let him or her coordinate with your other team members as needed to obtain information and approvals.

If you are not already familiar with Google Docs, I recommend becoming so. I do all of my writing with this word processing tool, because it allows us to track changes, comment, and collaborate in real time. It can also be shared with various team members, and the working document is always the current document.

First Draft Review

Depending upon the size and scope of the project, you can expect to receive the first draft in 5 to 10 business days. When you receive it, please review it carefully and have any applicable team members review it as well. The most important consideration at this stage is to make sure that the tone, message and offer are right. We will fine-tune the work during the second draft (or third draft as needed).

Revisions

After you review the initial draft, it is likely that you will want some things changed. I will review all of your suggested changes within 24 hours of you submitting them to me. I will make my adjustments within two to four business days, depending upon their extent and complexity.

After the first round of changes, there may be some additional fine-tuning needed. You can be confident that I will gladly work with you until you are delighted with your copy. In most cases, one review will be enough; but when more are needed, it is usually just one or two and the process goes quickly. Typically, we can get a final copy within one to three business days.

Final Approval

Once all revisions are complete, I will submit a final draft to you. At this point, you approve the copy by sending me an email stating that everything is ready for distribution.

Once I receive this final approval from you, I will invoice you for the remaining 50% of the project investment. The invoice is due upon receipt. I will make every effort to be prompt responding to your requests and assume that, as a professional, you will do the same with my invoices.

Once the project is done, I will provide to you a final complementary follow-up consultation, during which we will spend a few minutes on the phone and discuss what went well and where improvements can be made.